What Key Metrics Should I Be Tracking Regularly

If your business is growing quickly, congratulations! That kind of success means your product or service is resonating with your market. But as momentum builds, so does complexity. Expenses increase, decisions get riskier, and the margin for error shrinks.

One of the smartest things you can do in this phase of growth is to keep a close eye on your numbers. But not just any numbers—the right ones. Knowing what to track (and how often) helps you stay in control, make confident decisions, and plan for long-term sustainability.

For many business owners, especially those scaling quickly, working with a fractional CFO from Fix-It Accounting (FIA) is the key to staying ahead of the curve.

Why Metrics Matter During Fast Growth

During the early stages of growth, it’s tempting to focus only on sales or revenue. But rapid growth without a strong financial foundation can lead to cash flow issues, burnout, missed opportunities, or worse.

Metrics give you visibility. They’re the dashboards and warning lights that help you understand what’s working, what needs attention, and where your money is actually going. A FIA fractional CFO will help you interpret those numbers and create a plan that aligns with your goals.

So, what should you be tracking?

1. Cash Flow

Your business might be profitable on paper, but if the cash isn’t flowing, you’ll feel the squeeze. Cash flow is arguably the most important metric for any growing business.

Why It Matters:

You need cash to pay your team, invest in new opportunities, and keep operations running. Cash flow issues are one of the top reasons successful businesses still fail.


What to Track:

  • Monthly cash inflows and outflows

  • Accounts receivable vs. accounts payable

  • Operating cash flow

  • Burn rate (especially for startups)


A fractional CFO can help you build a rolling cash flow forecast so you’re never caught off guard.


2. Gross Profit Margin

Revenue is exciting, but what really matters is how much you keep after the cost of delivering your product or service.


Why It Matters:

Tracking your gross profit margin helps you understand your true profitability and scalability. Low margins may mean pricing issues, inefficiencies, or rising costs.


What to Track:

  • Gross profit = Revenue – Cost of Goods Sold (COGS)

  • Gross profit margin = (Gross Profit / Revenue) x 100


Your FIA fractional CFO can help analyze trends, suggest pricing strategies, and improve cost control.


3. Customer Acquisition Cost (CAC)

How much are you spending to gain a new customer?


Why It Matters:

If your CAC is too high, you may be growing at a loss. Understanding your acquisition cost helps you build a sustainable marketing and sales strategy.

What to Track:

  • CAC = Total sales and marketing expenses / Number of new customers

A good fractional CFO can pair CAC with customer lifetime value (LTV) to help you optimize spend.


4. Customer Lifetime Value (LTV)

LTV tells you how much a customer is worth to your business over the long term.

Why It Matters:

When you know how much a customer brings in over time, you can make better decisions about how much to spend acquiring them and how to retain them.

What to Track:

  • Average purchase value

  • Purchase frequency

  • Customer retention rate

The goal is to make sure LTV far exceeds the amount spent on customer acquisition, a FIA fractional CFO can help you track this information. 

5. Operating Expenses 

As your business grows, so do your operational costs—but are you getting a return?

Why It Matters:

High operating expenses can erode profits and limit your ability to reinvest in growth. Monitoring expenses ensures you’re spending wisely.

What to Track:

  • Total operating expenses

  • Operating expenses as a percentage of revenue

  • Expense categories over time (marketing, admin, payroll, etc.)

A FIA fractional CFO helps you find inefficiencies, renegotiate contracts, and streamline operations.

6. Revenue Growth Rate

How fast are you growing, and is that growth sustainable?

Why It Matters:

Consistent revenue growth is great—but not if it’s chaotic. A clear understanding of your growth rate helps with forecasting, hiring, and scaling systems.

What to Track:

  • Monthly or quarterly revenue

  • Percentage increase over time

  • Revenue per customer or product line

The Fix-It Accounting Approach

At Fix-It Accounting, we understand that high-growth businesses require more than just a bookkeeper. You need a strategic partner who understands your numbers and your vision.

That’s where a FIA fractional CFO comes in. We work alongside you to monitor key metrics, make data-driven decisions, and help you grow with confidence. Whether you’re scaling your team, launching a new product, or expanding into new markets, we provide the financial clarity you need to stay ahead.

Let’s Grow—Smarter

You’ve already built something successful. Now it’s time to take it to the next level without losing control of your finances. By tracking the right metrics and working with a fractional CFO from Fix-It Accounting, you can scale with clarity, not chaos.


Contact Fix-It Accounting today to schedule a free consultation and learn how our fractional CFO services can support your next stage of growth.

Accounting, Business Development, Controllership ServicesFix-It Accounting